CLEAR
PERSONAL
EFFECTIVE
I write the words you need!
You believe your expertise and satisfied customers should be enough to make people buy from you?
Marketing feels like a necessary evil to you – and that’s why you've been avoiding it?
With me, you won’t get generic AI texts – but real craftsmanship: strategically thought out, stylistically sharp, and closely aligned with your business, brand, and personality.
I focus on words where professionalism and personality go hand in hand.
Copywriting
- Want to get found and actually get bookings?
- I write website copy that not only informs but converts.
- Sales pages, landing pages & ads that move people to take action.
- Social media content with personality and recognizability.
Marketing Strategy
- Verbal positioning and clear audience targeting
- Content concepts and editorial planning
- Optimization of existing content (SEO, tone of voice, structure)
Book support and magazine projects
- Guidance for your book project – from the initial idea to publication (including self-publishing advice)
- From structured non-fiction to fantasy – I help shape your voice and message
- From concept to final design: I’ll create a print-ready magazine you can proudly send to the press.
Hi, I'm
Laura M. Russell
Copywriter, brand voice strategist and ghostwriter – with a love for the details and a sharp eye for the bigger picture.
With Textpertise, I help people and brands express who they truly are. I distil the essence of your offer and the heart of your business – to speak directly to the clients you actually want to work with.
We’re absolutely thrilled! Laura wrote all the copy for our website and developed a complete social media strategy with us. She took the time to explain what really matters – and gave us the tools and training to move forward with confidence.
We now have a clear posting plan and are getting significantly more bookings for our KreativClub.
We can highly recommend Laura – thank you again for your amazing work!
We’re very happy to have Ms Jung supporting us in the area of marketing and communications.
Our brand presence has greatly benefited from her experience and her holistic understanding of our needs.
She translated our wishes into words – perfectly and professionally.
How did I know Laura was the right fit?
In her wording, I finally found what I had been looking for for over two years — something that truly felt spot on.
Laura really gets the audience I work with. She brought clarity to the table and helped me express things that had felt vague or off for a long time. She nailed the messaging and balanced out my own weak spots in writing with ease.
All our conversations felt eye-to-eye and easygoing. Even minor tech issues were solved quickly and without fuss. That’s the advantage of working with a digital native like Laura.
She was my top pick – easily standing out against two other copywriters. And beyond the skills, we just clicked. That human connection made all the difference.
Huge thanks, Laura – working with you was exactly what I needed.
Highly recommended!
Laura M. Jung is a top-notch copywriter with genuine curiosity and interest in the people she works with. She has a real gift for understanding both the business and its audience – and brings a rare level of expertise to the table.
With her clear project structure, outstanding communication and consistently strong results, I wholeheartedly recommend Laura to anyone who’s ready to take their brand to the next level.
Why Copywriting?
Well,
here’s the thing…
Having an online presence is no longer optional – if you're not visible online, potential customers or future team members might not even know you exist.
But standing out in today’s online jungle has become an art form.
The recipe? Surprisingly simple:
High-quality copy that grabs attention in the first split second.
Because in today’s world, you’ve only got milliseconds to stop someone from scrolling.
But grabbing attention isn’t enough.
Will they keep reading? Click? Buy?
A grammatically correct, nicely written text? AI or any writer can do that.
But truly great copy stands out by being psychologically sharp and strategically written – built on the principles of sales psychology and neuromarketing.
You could throw money at generic ads or job postings – and risk it all going up in smoke.
Or you could work with a copywriter who turns your message into results. Someone who bridges the gap between your ideal clients and the right words.
It’s not manipulation – I call it matchmaking.
Reach people who genuinely care – and show them the best side of your business.
That’s how you attract real, long-term leads.
In my opinion, the best copywriters are empathetic sellers with a good instinct for audience needs – and they don’t just guess. They do the research.
Great writing is the baseline – everything else is strategy.
Social Media
Bundle
ongoing monthly collaboration
As a busy SME, the last thing you want is to hire someone new or bring in a big agency just to handle your social media.
I’ll keep your online presence consistent with content that helps you grow organically and build brand awareness.
Reach more potential clients and employees, increase brand recognition, and stay top of mind with a consistent voice and clear brand identity – while you stay focused on what you do best.
Includes one-off target audience analysis, setup or revamp of your social media profiles, and ongoing content creation (social posts or email newsletters).
Month 1: AU$ 2,400 (excl. VAT)
Each additional month: AU$ 1,900 (excl. VAT)
Website
Bundle
one-off project
Your website still starts with 'Welcome to our homepage. We’ve been proudly serving since 1990'?
Time to bring it into this century.
I’ll make sure your online presence finally reflects the same professionalism you show in your real-life work.
Let’s bring your website up to speed – so when someone Googles your service, they find a strong, modern brand on page one (not buried under your competitors).
This is how you go from being “just another small local business” to becoming a trustworthy, character-rich family company that attracts talent and customers alike.
Note: Design and technical setup not included – I provide the texts your web designer can directly implement.
AU$ 2,900 (excl. VAT)
(+AU$ 150 per page from page 6 onwards)
Magazine
Bundle
one-off project
Imagine your business publishing a magazine that leaves a lasting impression on potential clients, partners, and applicants — one that doesn’t just look great on social media, but also stands out in your lobby.
I support you from the very first idea all the way to print approval.
Concept, Structure & Story:
We go through your content together. From that, I create a thoughtful concept and a clear structure that guides readers through your magazine.
Writing, Editing & Design:
I write, edit, and design your entire magazine — from the headline to the imprint. Naturally in the right tone, aligned with your brand identity, and visually consistent with your company’s style.
Your all-inclusive package includes:
– Concept development, editing & design
– 40–60 pages (depending on your needs)
– 2 revisions included
– Print-ready file (PDF/PNG/JPG)
– Timeline: approx. 1.5 months after receiving all content
AU$ 3,900 (excl. VAT)
(For more than 60 pages: +AU$ 65/page)
Optional:
- Kindle version for Amazon: AU$ 200
- Ad partner outreach: AU$ 400
- Launch sequence for social media & landing page: AU$ 800
all (excl. VAT)
And if you’re thinking:
“Yes, I need a copywriter!”
Awesome!
Tell me what’s coming up for you — I’d love to hear more.
Magazine
- Leave a lasting impression on potential clients, partners, and applicants
- I support you from the very first idea all the way to print approval.
- Aligned with your brand identity, and visually consistent with your company’s style.
Marketing Strategy
- Defining your positioning and brand messaging
- Creating tone-of-voice guides & brand language manuals
- Employer branding copy (career pages, recruitment posts, employee stories)
Copywriting
- Sales copy (sales pages, email sequences, funnels)
- Print materials (brochures, flyers, magazines)
- Email newsletter campaigns
Social Media Strategy
- Clear, custom social media strategies
- Content calendars & topic frameworks for LinkedIn, Instagram, Facebook, TikTok, YouTube
- Storytelling guidelines & community-building support
- Algorithm tips to boost visibility
Social Media Content
- Post and caption creation
- Storytelling formats to boost visibility & generate leads
- Templates for reels, carousels and other formats
Book support
- Structuring and supporting your writing process
- Proof reading and feedback loop
- Advice on self-publishing & visibility strategy
Finally write your book!
Are you a coach, speaker or therapist?
Do you have a message you want to share with the world – or maybe a personal story that deserves to be told?
Step into the spotlight, be seen as an expert, and earn money from book sales – instead of pouring your budget into ads.
How does the writing process work?
Some people are natural writers – they just need a bit of help staying on track.
Others procrastinate before even writing the first sentence and have no idea where to start.
But I truly believe: ANYONE can write a book.
I’ll guide you through a method that helps you do it – structured, stress-free, and clear.
How can I publish my book?
I support you with the writing and help you send professional proposals to publishers.
Or: You self-publish – keeping full control of your buyer data and turning readers into real clients.
That’s especially powerful if you already have a community – or plan to build one.
Happy to give tailored advice.
Tip: Book a free 30-minute call to ask me anything about writing, publishing, timelines or budget!
My offer to you:
You’ve got ideas in your head – but you’re not quite sure how to structure or get them onto the page?
I’ll equip you with a personalised method that fits your strengths and everyday life.
We’ll meet several times a week, go through your writing together, and I’ll help you set clear, doable milestones. I’ll proofread your writing and offer feedback throughout the process.
AU$ 700/month (excl. VAT)
No pressure. Just clarity.
Your free 30-minute book call
Got questions about writing or publishing your book?
In this free 30-minute call, you can ask me anything – dream, plan, brainstorm – no strings attached.
Whether you already have a finished manuscript tucked away
or are just starting to play with the idea:
I’ll help you figure out the next clear step.
Common questions:
How does self-publishing actually work – and what do I need to watch out for?
How much will it cost to go from idea to published book?
How long does it really take to write a book – realistically?
Do I need a publisher – or is self-publishing better?
What does printing cost?
Do I need social media to successfully sell my book?
Want to talk it through?
Feel free to reach out if you’d like more info or want to request another project (translations, magazines, ghostwriting etc.)
